Deutsche Post to become main sponsor of car racing in Germany
Deutsche Post has signed a sponsoring contract for the two-year partnership with the Deutsche Tourenwagen-Masters (DTM), a touring car racing series based in Germany. Furthermore, DHL plans to provide express and logistics services for the touring car races in future.
The sponsoring services of Deutsche Post include perimeter advertising, equipping the grid girls as well as promotion activities targeted at end-consumers during the race weekends.
At the same time, Deutsche Post will also use its presence in DTM events as a business platform to extend and intensify important business contacts.
“As the world’s most popular touring car series, DTM stands for speed, dynamic and team spirit and is therefore an ideal partner for us,” said Jürgen Gerdes, company Board Member LETTER and PARCEL Germany, explaining the new involvement of Deutsche Post in motor-racing.
“DTM offers its sponsors great opportunities to increase their overall presence on the market. With this cooperation with Germany’s racing series No 1 we underline our reputation of being the post for Germany – and get through to a broad public”, he added.
