Twenty's Dataforce unit appointed to Royal Mail data panel (UK)

Twenty PLC said its Dataforce unit has been named as the first company to be appointed to Royal Mail’s newly created data panel.

The marketing services provider added that Dataforce will provide advice on customer retention and loyalty, customer journey mapping and large database work.

Royal Mail’s data panel will eventually be made up of five specialist data suppliers and is aimed at developing new data products and services to increase the effectiveness of mail for its customers. The service went live on Jan 28 2008.

Twenty PLC said its Dataforce unit has been named as the first company to be appointed to Royal Mail’s newly created data panel.

The marketing services provider added that Dataforce will provide advice on customer retention and loyalty, customer journey mapping and large database work.

Royal Mail’s data panel will eventually be made up of five specialist data suppliers and is aimed at developing new data products and services to increase the effectiveness of mail for its customers. The service went live on Jan 28 2008.