Parceline changes name to DPD and plans new EUR 75m hub
The UK parcel carrier Parceline is changing its name to DPD in order to offer all its domestic and international services under one brand. The GeoPost subsidiary is also planning a EUR 75 million new national hub in central England.
Parceline, which has been the British franchise partner of DPD since 1995, said the re-branding would clearly show it was part of an international group. The company, with 42 depots nationwide, focuses on B2B parcels services, and is a leading provider to the telecommunications, entertainment and retail sectors.
In a customer information leaflet, Parceline said the name change, which includes new uniforms, re-branded vehicles and a re-launched website, would take effect on March 28. Its products will also be re-branded to DPD 10:00, DPD 12:00, DPD Next Day and DPD Two Day for domestic deliveries, and to DPD Classic and DPD Express for international services.
Arnold Schroven, managing director of the Germany-based DPD franchise organisation, commented: “Parceline will benefit from the strength of the DPD brand, and at the same time our network will be further strengthened with the new presence in the second-largest European parcel and express market.”
Meanwhile, parent group La Poste is investing GBP 56 million (EUR 75 million) in a new hub, claimed to be the technologically-advanced in Britain. The 27-acre purpose-built hub will be strategically located at Oldbury in the West Midlands, close to the M5 motorway. The company’s existing 23-acre site just one mile away will be used in future by sister franchise organisation Interlink Express.
Other GeoPost subsidiaries to have re-branded to DPD over the last two years include the operators in Benelux, Poland, Russia and the Baltic States. The DPD network has 500 depots across 38 countries, mostly in Europe, delivering more than two million parcels daily.
