DHL appointed Official Express and Logistics Partner for IMG's Fashion Weeks
DHL has been appointed the official express and logistics partner for IMG’s Fashion Weeks around the world, a series of prestigious shows produced and/or represented by IMG Fashion in ten countries spanning four continents each year. Following the successful year of partnership with IMG Fashion in the U.S. market, DHL has now been selected as the official international express and logistics partner of these fashion events.
Leading its lineup of events this year were the January shows held in Milano Moda Uomo, Italy and the Mercedes-Benz Fashion Week in Berlin, Germany. Other shows will continue worldwide throughout the year. In Asia Pacific, the Lakme Fashion Week will be held in Mumbai, India, from 29 March to 2 April and from 18 to 23 October; the Australian Fashion Week will take place in Sydney, Australia, from 28 April to 2 May; and the Hong Kong Fashion Week will be held from 27 to 31 August.
As the world’s leading logistics service provider for the fashion business, DHL will use these events to strengthen its business penetration with the fashion, apparel and retail industries.
Asia Pacific has an increasing share of the retailing market in the global fashion industry. In the region, the top five markets of China, India, Japan, South Korea and Taiwan account for almost 23 percent of the global apparel retail market.
The logistics experts at DHL have been working for years to develop tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers. These include value-added services such as the provision of track and trace capability to enhance shipment visibility, express services for efficient distribution of products from factory to store at competitive cost levels, as well as global trade services to provide specialist brokerage assistance.
At the beginning of 2007, DHL and IMG Fashion reached an agreement that made the former the official express and logistics partner for Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. This partnership is now being expanded around the world. “The good working relationship in the United States as well as DHL’s worldwide network and the excellent skills supporting the textile industry were the crucial factors that led to DHL’s selection as official logistics partner”, said Peter Levy, Senior Vice President of IMG Fashion. “And, of course, we are happy to have gained another top brand as a sponsor of our global Fashion Week events.”
In addition to Asia Pacific, other cities in which DHL will sponsor fashion events include Milan, London, New York, Mexico City, Moscow, Los Angeles and Miami.
