EnvoiMoinsCher partners Sodexi and Aramex

Air France-KLM express subsidiary Sodexi and Middle East carrier Aramex are targeting French small businesses and consumers through a newly-launched online parcels portal “EnvoiMoinsCher.com”. Prices will significantly undercut those of the leading global express operators.

EnvoiMoinsCher (EMC), which is targeting one million online visitors a month and 400,000 parcels booked through its system in its first year, announced yesterday that it had formed partnerships with Sodexi and Aramex. According to information on its website, existing transport partners include La Poste/Chronopost, TNT and Schenker. The portal, launched at the end of 2007, is targeting small businesses, online retailers and consumers, and offers transportation of documents, parcels, pallets and freight.

The online parcels portal said Sodexi prices would be as much as 40 pct lower than competitor offers. The express operator, which is majority-owned by Air France-KLM, would use capacity on the airline’s commercial flights and its network of sub-contractors to transport shipments. Sodexi, which has a 20,000 sqm hub at Paris CDG airport, aims to expand by building up a customer base of small companies and consumers, EMC said in a statement.

Aramex, thanks to its strong presence in the Middle East and the Indian Ocean, could offer competitive prices compared to other international express operators, the portal added. Its partnership network Global Distribution Alliance, with combined revenues of EUR 6 billion, is designed to challenge the leading express networks, EMC noted.

EnvoiMoinsCher belongs to Boxtale, a company set up in 2007 by ex-Chronopost manager Jean-Baptiste Renié and claims to be the first multi-carrier parcel booking platform in France. The portal, which aims to improve transparency of competing offers for parcel delivery services, claims to be completely independent of the partner carriers. The displayed rates are negotiated directly with partner carriers.

Customers enter their shipment details and preferred transit and delivery times, receive price and service comparisons from the EMC database, select their preferred carrier and make an online payment. They then receive a booking confirmation and shipping label to affix to the shipment which is collected by the carrier or dropped off at a selected parcel collection point.

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