DHL renames products to highlight time specific services (Japan)
DHL completed an across-the-board renaming of its extensive portfolio of best-in-class products in Japan. Through this initiative, DHL has successfully harmonized a variety of product names to a single set of standard, logical and easy-to-understand names, resulting in greater convenience for customers to select the products that best meet their express shipping needs.
The rollout of the new-look product range began in the more than 220 countries and territories serviced by DHL’s global network in January 2008, and is expected to be completed by the end of this year.
The new names were chosen to reflect the time specific services with which shipments are delivered to their destinations. For example, “StartDay Express” has been renamed “DHL EXPRESS 9:00” to clearly describe the service that guarantees delivery to the addressee by 9 a.m. local time the next possible business day. The ease to quickly grasp and understand the benefits of individual DHL products means that customers can efficiently make the appropriate product choice, making DHL easier to do business with.
By offering a product portfolio based on a logical system of time-definite and day-definite choices, DHL will be in an even better position to leverage its extensive global network to create a superior customer experience.
DHL completed an across-the-board renaming of its extensive portfolio of best-in-class products in Japan. Through this initiative, DHL has successfully harmonized a variety of product names to a single set of standard, logical and easy-to-understand names, resulting in greater convenience for customers to select the products that best meet their express shipping needs.
The rollout of the new-look product range began in the more than 220 countries and territories serviced by DHL’s global network in January 2008, and is expected to be completed by the end of this year.
The new names were chosen to reflect the time specific services with which shipments are delivered to their destinations. For example, “StartDay Express” has been renamed “DHL EXPRESS 9:00” to clearly describe the service that guarantees delivery to the addressee by 9 a.m. local time the next possible business day. The ease to quickly grasp and understand the benefits of individual DHL products means that customers can efficiently make the appropriate product choice, making DHL easier to do business with.
By offering a product portfolio based on a logical system of time-definite and day-definite choices, DHL will be in an even better position to leverage its extensive global network to create a superior customer experience.
DHL is steadily enhancing its product portfolio in an effort to accommodate the increasingly complex nature of customers’ international freight forwarding requirements. Renaming of services is one aspect of this initiative. DHL will continuously strive to provide speedy and secure services to ensure that it remains as customers’ first choice for integrated express and logistics solutions.
