DHL launches ‘Asia Campaign’
DHL launched the ‘Asia Campaign’ on the campaign’s official website to highlight DHL’s leading expertise in trade facilitation between Japan and the rest of Asia Pacific.
The campaign aims to reinforce customer awareness of DHL’s strengths as the No. 1 logistics provider in Japan and the Asia Pacific, as well as its market leadership in the global express and logistics industry based on an international network linking more than 220 countries and territories. Building on the “All the Way” brand initiative launched in 2007, the new campaign communicates DHL’s commitment to harnessing its know-how, capabilities and leverage to go “All the Way” for customers to help them attain their goals.
With the slogan “Asia 11,” the campaign’s official website includes content featuring star players for the Urawa Reds soccer team. DHL has maintained a top partnership agreement with Urawa Reds, one of the top J.League teams and winner of the AFC Champions League (ACL) 2007, since February 2007. The campaign is expected to increase DHL’s brand outreach to not only existing customers, but also a wider group of potential customers. The partnership with Urawa Reds is based on shared core values: DHL’s dedication to serving its customers through speed and teamwork, and the Urawa Reds’ passion to succeed through determination and skill. It was in this same spirit of cooperation that DHL committed its support to the team. Furthermore, red is one of DHL’s corporate colors.
The website provides regional information on 11 key Asian countries while demonstrating clearly and dynamically DHL’s strengths in the three key elements of “speed,” “network” and “quality.” The website campaign begins today and continues through the end of June. In collaboration with the Urawa Reds, wallpaper and screensaver downloads are also being planned, among other projects.
DHL launched the ‘Asia Campaign’ on the campaign’s official website to highlight DHL’s leading expertise in trade facilitation between Japan and the rest of Asia Pacific.
The campaign aims to reinforce customer awareness of DHL’s strengths as the No. 1 logistics provider in Japan and the Asia Pacific, as well as its market leadership in the global express and logistics industry based on an international network linking more than 220 countries and territories. Building on the “All the Way” brand initiative launched in 2007, the new campaign communicates DHL’s commitment to harnessing its know-how, capabilities and leverage to go “All the Way” for customers to help them attain their goals.
With the slogan “Asia 11,” the campaign’s official website includes content featuring star players for the Urawa Reds soccer team. DHL has maintained a top partnership agreement with Urawa Reds, one of the top J.League teams and winner of the AFC Champions League (ACL) 2007, since February 2007. The campaign is expected to increase DHL’s brand outreach to not only existing customers, but also a wider group of potential customers. The partnership with Urawa Reds is based on shared core values: DHL’s dedication to serving its customers through speed and teamwork, and the Urawa Reds’ passion to succeed through determination and skill. It was in this same spirit of cooperation that DHL committed its support to the team. Furthermore, red is one of DHL’s corporate colors.
The website provides regional information on 11 key Asian countries while demonstrating clearly and dynamically DHL’s strengths in the three key elements of “speed,” “network” and “quality.” The website campaign begins today and continues through the end of June. In collaboration with the Urawa Reds, wallpaper and screensaver downloads are also being planned, among other projects.
