DHL teams up with Cincinnati Reds (U,S)
DHL has entered a new multi-year agreement with the Cincinnati Reds to become the team’s Official Express Delivery and Logistics Provider through the 2010 Major League Baseball(R) season.
Under the agreement, DHL will be the exclusive provider of domestic and international shipping services for the Cincinnati Reds. The deal provides for DHL in-stadium signage in the Reds’ and visitor’s bullpens, the DHL “First Ball Delivery” before 40 home games, DHL’s presenting sponsorship of the Reds’ three-game series versus the New York Mets, July 17-20, 2008, and sponsorship of the annual off-season event, Redsfest. Additional benefits include in-stadium hospitality and a discount ticket program for DHL employees and customers.
“DHL’s extensive employee and operational presence throughout southwest Ohio makes Cincinnati an important market for us,” said Karen M. Jones, Senior Vice President, Corporate Marketing & Communications, at DHL Express. “This new partnership with the Reds showcases DHL’s continued commitment to the local community, as we deliver America’s pastime ‘on time’ to our employees, customers and baseball fans throughout the region.”
DHL’s primary air and ground hub in Wilmington, Ohio, is the country’s largest privately owned airport with a workforce of more than 9,000 DHL employees and contractors.
DHL is entering its fourth season as an official sponsor of Major League Baseball, serving as the Official Express Delivery and Logistics Provider of Major League Baseball and MLB.com. The new agreement with the Cincinnati Reds brings the total number of DHL team alliances for the season to seven, which includes sponsorship agreements with the Boston Red Sox, New York Mets, Atlanta Braves, San Francisco Giants, Los Angeles Dodgers and Cleveland Indians.
