Pitney Bowes clients say Intelligent Mail Barcode gets top priority

By May 2009, the Intelligent Mail initiative is expected to become a critical element for USPS automation discounts. The Intelligent Mail Barcode will be required on all letters and flats in order to earn maximum postal discounts. As of May 2010, its predecessor, the POSTNET Barcode, is expected to no longer qualify for automation prices. Considerable discounts for the Intelligent Mail Barcode will likely encourage prompt migration to the new standard.

At a recent Pitney Bowes customer conference held in Palm Beach Gardens, Florida, high volume mailers indicated that Intelligent Mail Barcode implementation is at the top of the list for 2008 strategic planning.

Today, commercial mail envelopes contain a number of sections from which automated mail machines electronically read information. The new Intelligent Mail Barcode will combine all these encryptions into one barcode representing 31 digits. Each barcode can uniquely identify each mail piece while it is traveling through the mailstream.

The simplified and unified barcode will help speed delivery, leverage customer intelligence, continue to help deliver lower postal rates and will create efficiencies in presorting mail.

By May 2009, the Intelligent Mail® initiative is expected to become a critical element for USPS automation discounts. The Intelligent Mail® Barcode will be required on all letters and flats in order to earn maximum postal discounts. As of May 2010, its predecessor, the POSTNET™ Barcode, is expected to no longer qualify for automation prices. Considerable discounts for the Intelligent Mail® Barcode will likely encourage prompt migration to the new standard.

At a recent Pitney Bowes customer conference held in Palm Beach Gardens, Florida, high volume mailers indicated that Intelligent Mail® Barcode implementation is at the top of the list for 2008 strategic planning.

“Intelligent Mail® is a major technological advancement for our industry,” said Leslie Abi-Karam, Executive Vice President and President of Mailing Solutions Management at Pitney Bowes. “The ability to deliver this level of data, tracking and transparency in the mailstream will deliver real incremental business value to mailers while maintaining high standards for privacy and security for consumers.”

Pitney Bowes Intelligent Mail® Barcode experts will be hosting a series of free Webinars to share insight, advice and best practices. The premier event will take place Monday, April 14, 2008 at 2:00 pm EST. To register for this Web event or for more information visit https://pbdmt.webex.com.

At www.pbpostalinfo.com, Pitney Bowes has a wealth of background information, breaking news from the USPS and three new white papers to help guide prospects and clients through this migration. The white papers are titled: Getting Smart about Intelligent Mail®; Implementing the Intelligent Mail® Barcode; and, Optimizing the Intelligent Mail® Barcode.

Today, commercial mail envelopes contain a number of sections from which automated mail machines electronically read information. The new Intelligent Mail® Barcode will combine all these encryptions into one barcode representing 31 digits. Each barcode can uniquely identify each mail piece while it is traveling through the mailstream.

The simplified and unified barcode will help speed delivery, leverage customer intelligence, continue to help deliver lower postal rates and will create efficiencies in presorting mail.

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