TNT Post launches 'eco-mark' scheme

TNT Post is launching a carbon neutral addressed postal service which will allow brands to demonstrate their environmental credentials with a specially developed ‘eco-mark’.

Brands which want to display the eco-mark on their mailings will have to comply with a set of principles laid out by TNT.

In order to qualify, brands will have to undertake a carbon evaluation using a calculator which looks at the emissions of the entire mailing activity, from paper and packaging through to data, mailing house emissions and final delivery.

TNT will also assist participating brands with their carbon reduction by recommending suppliers that can help to reduce emissions, such as data cleansing and capturing undeliverables.

Brands using the service will also be required to offset their remaining emissions by investing in carbon reduction schemes.

TNT Post is launching a carbon neutral addressed postal service which will allow brands to demonstrate their environmental credentials with a specially developed ‘eco-mark’.

Brands which want to display the eco-mark on their mailings will have to comply with a set of principles laid out by TNT.

In order to qualify, brands will have to undertake a carbon evaluation using a calculator which looks at the emissions of the entire mailing activity, from paper and packaging through to data, mailing house emissions and final delivery.

TNT will also assist participating brands with their carbon reduction by recommending suppliers that can help to reduce emissions, such as data cleansing and capturing undeliverables.

Brands using the service will also be required to offset their remaining emissions by investing in carbon reduction schemes.