TNT introduces new brand in Brazil: “TNT Mercurio”
TNT introduces a new brand for its express delivery services in Brazil: “Mercurio” becomes “TNT Mercurio”. Combining two well-established names, the new brand embodies the successful transformation of Mercurio, the Brazilian express leader TNT acquired in January 2007, as well as TNT’s commitment to Brazil.
TNT Mercurio is the leader of the Brazilian domestic express market with a market share of 15 pct. Its operations cover more than 4,000 cities across Brazil. TNT Mercurio serves 35,000 customers and employs 7,000 employees spread over 130 branches and franchises. It provides both domestic and cross-border road delivery services, using its own fleet of 1,500 vehicles and 2,000 sub-contracted ones.
All 1,500 vehicles will be rebranded by the end of 2009. The new brand means a lot to the Brazilian express market.
TNT Mercurio wants to strengthen its leadership position by investing in new vehicles, depots and infrastructure, including a state-of-the-art call center in São Paulo.
Besides growing in the Brazilian domestic market, TNT Mercurio is seeking to connect other South American countries by road.
Furthermore, TNT is looking into ways to strengthen its air connectivity between Brazil and Europe, linking its South American road infrastructure to international air routes.
