Borderlinx announces agreement with Citibank Singapore and DHL Express

eCommerce business Borderlinx has signed an exclusive five year agreement with Citibank Singapore Ltd to enable Citibank customers in Singapore access the U.S. eTail market. In addition, Borderlinx has signed a five year contract with DHL Express.

Citibank and Borderlinx’s agreement gives shoppers in Singapore the opportunity to access the very best range of products from U.S. eTailers, and take advantage of lower prices. This service – ‘GlobeShopper’ – provides Singaporeans the convenience and flexibility to shop on US websites that do not either ship to locations outside of the US, or accept foreign-issued credit cards. GlobeShopper includes a free concierge service and the opportunity to consolidate shipments – giving Citibank customers further cost savings.

Borderlinx has a range of solutions that eTailers can take advantage of. These can either be integrated directly into their transactional platforms, or can operate as a stand alone system used directly by the consumer without impacting the eTailer’s existing systems, processes or manpower. Borderlinx’s service enables an eTailer’s products to be immediately available to the international marketplace. Consumers using the service can order from multiple eTailers, and consolidate and store their purchases at a single point prior to shipping, thereby reducing unit shipping costs.

“This innovative agreement with Citibank will bring the unparalleled variety and choice available in the U.S. marketplace to the doorstep of Singapore.” said Neill O’ Sullivan, founder of Borderlinx. “It is a great pleasure to be working with DHL: their unrivalled service will ensure consumers purchases arrive safely and securely at their destination.”

“Currently only a small proportion of U.S. eTailers provide customers with an international service,” reports Douglas West, Marketing Director Borderlinx. “Until now, providing customers with accurate shipping information – which in itself is complex due to varied shipping charges based on volumetric weight and banded customs duties – is complicated. And similarly, providing shipping solutions, customer service support, and international payment options, has been challenging. However, Borderlinx’s service accurately and securely manages these issues for both the eTailer and the consumer.”

Mr Radha Suvarna, Director of Portfolio Management and Cross Sell, Credit Payment Products at Citibank Singapore Ltd says: “Our GlobeShopper service comes at a time when online shopping is a fast-growing trend in Singapore, particularly from U.S. websites. We want to capture and enlarge this fast growing segment by making it as easy for our customers to shop and ship from the U.S., as they would from a local retailer.”

“Many U.S. businesses are addressing the need for revenue improvements by reaching out beyond their borders, and this requires strong partnerships which address the complexities and requirements of global transportation,” said Charles Brewer, Executive Vice President of Sales, for DHL. “As a company with cross-border expertise serving over 225 countries and territories, DHL is the perfect partner to help Borderlinx’s customers reach new markets quickly and reliably through the strongest global express transportation network in the industry.”