Canada Post gets new marketing leader
Canada Post has appointed Stewart Bacon as its first chief sales and marketing officer.
The new role is a “statement about the importance of customers and serving customers” and was created to help ensure that customer relations are properly managed, said Bacon.
Canada Post employs approximately 70,000, 90 pct of which are involved in mail delivery, and “in the minds of many employees, the customer was not front and centre,” said Bacon, who adds that this is a problem Canada Post is attempting to rectify.
Bacon hopes to increase the relevance of “our postal business to both businesses and consumers,” and to make sure “people continue to think that getting mail delivered to you is the best way to get communications.”
Bacon will oversee approximately 1,400 employees in the customer service department, billing and accounts receivable, sales department and call centres in Winnipeg, Ottawa and Fredericton. He will report to Canada Post president and CEO, Moya Greene.
Bacon worked in sales and marketing at IBM and Philips Electronics in Montreal, before joining Canada Post as regional vice-president in 1994.
Last week, VANOC and Canada Post also announced that Canada Post has been named an official supplier for the Vancouver 2010 Olympic and Paralympic Winter Games.
Canada Post has appointed Stewart Bacon as its first chief sales and marketing officer.
The new role is a “statement about the importance of customers and serving customers” and was created to help ensure that customer relations are properly managed, said Bacon.
Canada Post employs approximately 70,000, 90 pct of which are involved in mail delivery, and “in the minds of many employees, the customer was not front and centre,” said Bacon, who adds that this is a problem Canada Post is attempting to rectify.
Bacon hopes to increase the relevance of “our postal business to both businesses and consumers,” and to make sure “people continue to think that getting mail delivered to you is the best way to get communications.”
Bacon will oversee approximately 1,400 employees in the customer service department, billing and accounts receivable, sales department and call centres in Winnipeg, Ottawa and Fredericton. He will report to Canada Post president and CEO, Moya Greene.
Bacon worked in sales and marketing at IBM and Philips Electronics in Montreal, before joining Canada Post as regional vice-president in 1994.
Last week, VANOC and Canada Post also announced that Canada Post has been named an official supplier for the Vancouver 2010 Olympic and Paralympic Winter Games.
