DPD launches new modeshift campaign
DPD has launched a new modeshift™ campaign promoting its product DPD Classic and committing itsself to sustainable development under the slogan “Why fly parcels in Europe?”.
As part of the new campaign, the multi-language website www.whyflyparcels.com represents different aspects of DPD’s sustainability strategy introducing the modeshift™ concept as well as the ECO Calculator. This web-based calculator which calculates the CO2-equiv. emissions representing all green house gases produced during the transportation of package consignments by road and in the air.
The company’s strategy for ecologically and economically sound trade is helping shippers make a better choice. With whyflyparcels.com DPD shows that flying parcels within Europe can create up to eight times more CO2 equiv. although air freight remains the ideal method of transport for goods are required urgently such as relief supplies, high-value goods or spare parts that need to be transported over great distances. The company points out that there are numerous non time-critical goods and that could easily be transported by road and not by air.
The ECO Calculator allows customers to compare the effects of the two transport modes by road and by air on climate change. The simulation is based on a totally virtual network and uses data to reflect the reality in a best possible way. It has been supported and assisted by an independent sustainable development agency O2 France relying upon expert sustainable development knowledge.
