TNT captures 'can do' mentality in new strap line
TNT launched it new global strap line ‘sure we can’ capturing its ‘can do’-mentality. Furthermore, TNT launched its new Express and Group websites which are the first touch points that will carry the new strap line. Over the next several months TNT will start to apply ‘sure we can’ to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.
TNT website has also been given a complete makeover including both the Group site as well as the Express country sites. These sites have all been updated to improve the intuitiveness, relevance and accessibility for visitors and to refresh the look and branding in line with TNT’s new ‘sure we can’ strap line.
For all of the sites an innovative site structure was implemented which is expected to increase the accessibility and usability substantially. The enhanced navigation and content is also expected to deliver an improved customer experience and further encourage customers to use its full range of convenient business tools including tracking and self service shipping tools such as myTNT. Several new applications were added to TNT’s Group site such as videos featuring Peter Bakker explaining topics such as ‘sure we can’, TNT’s strategy and Planet Me. The search functionality of the TNT websites has improved by means of advanced search functionalities and an improved general archive. The renewed websites aim to be best in class in terms of accessibility and usability and to stay fully web standards compliant.
TNT launched it new global strap line ‘sure we can’ capturing its ‘can do’-mentality. Furthermore, TNT launched its new Express and Group websites which are the first touch points that will carry the new strap line. Over the next several months TNT will start to apply ‘sure we can’ to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.
‘Sure we can’ is the reflection of TNT’s existing business culture characterised by a strong ‘can do’-mentality. It’s our flexible attitude of just getting things done. It reflects in our daily operations from delivering a letter to shipping objects that are oddly shaped and do not fit in a standard box or satchel, like transporting panda bears from China to Spain on time and in prefect condition. It is also captured in our CSR initiatives where we show that it can actually be done: helping the World Food Programme to fight hunger by helping to improve its logistical processes. And with Planet Me we show that we truly care about the world we live in by building carbon positive depots and offices and integrate hybrid and electrical vehicles into our fleet.
Peter Bakker, CEO of TNT said: “I am pleased that we will start using a statement that truly reflects what TNT stands for. We have shrugged off our shyness and now feel that we need to tell our true differentiating mentality. A mentality that applies to all TNT entities. ‘Can do’ is simply the way we do things. It’s the attitude we all bring to solving problems, carrying out our daily tasks and responding to our stakeholders and the world outside of TNT.”
TNT website has also been given a complete makeover including both the Group site as well as the Express country sites. These sites have all been updated to improve the intuitiveness, relevance and accessibility for visitors and to refresh the look and branding in line with TNT’s new ‘sure we can’ strap line.
For all of the sites an innovative site structure was implemented which is expected to increase the accessibility and usability substantially. The enhanced navigation and content is also expected to deliver an improved customer experience and further encourage customers to use its full range of convenient business tools including tracking and self service shipping tools such as myTNT. Several new applications were added to TNT’s Group site such as videos featuring Peter Bakker explaining topics such as ‘sure we can’, TNT’s strategy and Planet Me. The search functionality of the TNT websites has drastically improved by means of advanced search functionalities and an improved general archive. The renewed websites aim to be best in class in terms of accessibility and usability and to stay fully web standards compliant.
