Royal Mail offers ‘green’ discount (UK)

Royal Mail’s wholesale division is launching a new service that gives its customers a discounted price for direct mail campaigns that meet criteria designed to reduce their environmental impact.
To qualify for discounts of up to 0.7 pence per item on downstream access prices, businesses will have to meet a range of standards to reduce unnecessary direct mail production through improved use of data services, including suppression of addressees who do not wish to receive direct mail. The responsible sourcing of materials and action to encourage the recycling of the mail piece also form part of the scheme’s specification.
The new service is based on two levels of participation – entry level receives a price discount of 0.3 pence per item, while companies who meet the intermediate criteria receive an additional 0.4 pence per item reduction.
Royal Mail has also identified further criteria that it will consider implementing as a third phase, benefiting the most advanced direct mail users through further discounts. The full specification can be found on Royal Mail Wholesale’s website at royalmailwholesale.com

Royal Mail’s wholesale division is launching a new service that gives its customers a discounted price for direct mail campaigns that meet criteria designed to reduce their environmental impact.
To qualify for discounts of up to 0.7 pence per item on downstream access prices, businesses will have to meet a range of standards to reduce unnecessary direct mail production through improved use of data services, including suppression of addressees who do not wish to receive direct mail. The responsible sourcing of materials and action to encourage the recycling of the mail piece also form part of the scheme’s specification.
The new service is based on two levels of participation – entry level receives a price discount of 0.3 pence per item, while companies who meet the intermediate criteria receive an additional 0.4 pence per item reduction.
Royal Mail has also identified further criteria that it will consider implementing as a third phase, benefiting the most advanced direct mail users through further discounts. The full specification can be found on Royal Mail Wholesale’s website at royalmailwholesale.com
Royal Mail managing director Stephen Agar says: “The price discount will encourage our wholesale customers to make the necessary changes to reduce the environmental impact of their direct mail campaigns. This further demonstrates Royal Mail’s commitment to support the advertising industry in creating more sustainable direct mail and we believe that our initiative will dovetail with our customers’ wider social responsibility initiatives.”