USPS goes after DHL shipping business
Officials want to capture about USD 300m of the market.
Officials want to capture about USD 300 million of the market.
The U.S. Postal Service is vying to fill the void left by the exit of Deutsche Post AG’s DHL Worldwide Express from the U.S. overnight-delivery market, Shipping and Mailing Division President Robert Bernstock said.
The service will begin running ads in major newspapers, including the Wall Street Journal, beginning Nov. 21, Bernstock said.
The Postal Service competes with FedEx Corp. and United Parcel Service Inc., both positioned to broaden their combined 80 percent share of the U.S. package delivery market, analysts with Sewickley, Pennsylvania-based SJ Consulting Group said last week.
Bernstock said the agency must focus more on shipping services to position itself for the future. He’s also pushing for investments in consumer-driven technologies that he says will help customers access on the Web 85 percent of the services provided at the agency’s 37,000 retail outlets. That includes printing shipping labels and stamps.
Bernstock was appointed to the division in July. The unit merged the agency’s product management, development and commercial sales units, which is responsible for more than USD 70 billion in annual revenue.
