DM companies set to benefit from launch of mail tracking service
Royal Mail has launched Red Tag, a new barcode mailing system that could benefit direct mail businesses completing high-volume mailing jobs.
Royal Mail has launched Red Tag, a new barcode mailing system that could benefit direct mail businesses completing high-volume mailing jobs.
The system, which uses barcode technology to track and monitor letters through to delivery, is claimed to be the first service of its kind in the UK to fulfil high volumes and could be used by direct mailing businesses to analyse customer responses to mail shots.
The venture, which has been undertaken by the mailing giant in partnership with St Ives and software developer PrintSoft, is said to help customers “evaluate and improve the performance of their mailings”.
St Ives supported the development and testing of the service, including a 2m customer mailing run.
In 2007, Royal Mail appointed St Ives to supply its print management services in a deal worth £40m-a-year.
The specialist developed the automation software, Workflow-Q, that underpins the system including the barcoding and tracking technology.
Every item sent using the service is scanned by Royal Mail’s sorting machines in each of its 69 UK centres prior to delivery to its recipient.
