FedEx delivers longer vase lfe for flowers on Valentine’s Day
Fresh-cut flowers last longer if transported via express delivery instead of traditional methods.
Study Finds Speed of Transport Benefits Quality of Flowers.
Fresh-cut flowers last longer if transported via express delivery instead of traditional methods, according to a recent study from a leading Florida university commissioned by FedEx.
The study, The Impact of Floral Transport Techniques on Quality and Longevity of Fresh Cut Flowers, revealed that express transportation solutions extend the vase life of fresh-cut flowers by an average of one to six days.
“The Netherlands ship 44 million flowers a day, including 13 million roses. During the build-up to Valentines Day, this increases by 50 to 60% per day, making the findings highly relevant to the Dutch flower trade, as 85% of the country’s flowers are exported,” said Patrick Stienlet, managing director, Operations for FedEx Express, Benelux.
The study focused on flowers shipped on the day of harvest from Colombia to the United States using FedEx Express International Priority® (next-business-day) and FedEx Express International Priority DirectDistribution® (three-business-day) services. The research showed an increase in quality when compared with flowers shipped using traditional transportation methods.
