Royal Mail targets Facebook users with calendar

Royal Mail is launching an application on Facebook which allows users to create a smile calendar with “feel good” dates, in a bid to lead people to its online personalised stamps store.

Royal Mail is launching an application on Facebook which allows users to create a smile calendar with “feel good” dates, in a bid to lead people to its online personalised stamps store.

The application, created by digital agency Reading Room, allows Facebook users to create and customise a calendar with “feel good” dates such as birthdays, anniversaries or parties rather than work meetings. These dates can then be shared with friends.

The campaign is designed to drive traffic to the Royal Mail online shop, where users can buy personalised Smilers stamp sheets, which allow them to add a photo of their choice to Royal Mail stamps.

Reading Room has built the application to grow in line with user feedback and has designed it to be flexible enough to be re-developed based upon comments received.

Sue Edmond, digital brand manager at Royal Mail, said: “This Facebook application is a step for us to evolve the Royal Mail brand and reach our customers who have embraced social networks as a way of life.

“We hope that through our work with Reading Room, we can begin an unobtrusive communication with our customers and drive traffic to the Royal Mail site.”

Margaret Manning, CEO at Reading Room, said: “The campaign we have created demonstrates Royal Mail’s plan of using social networks in a creative way to build a communication with potential customers by adding value rather than selling directly to consumers.”

Relevant Directory Listings

Listing image

PasarEx

PasarEx is a Colombian company that provides international express transportation services for air cargo, packages and documents, and last mile services for electronic commerce platforms. PasarEx is positioned in the logistics market in Colombia due to its rapid response and personalized attention and the use […]

Find out more

Other Directory Listings

Advertisement

Advertisement

Advertisement

P&P Poll

Loading

What's the future of the postal USO?

Thank you for voting
You have already voted on this poll!
Please select an option!



Post & Parcel Magazine


Post & Parcel Magazine is our print publication, released 3 times a year. Packed with original content and thought-provoking features, Post & Parcel Magazine is a must-read for those who want the inside track on the industry.

 

Pin It on Pinterest

Post & Parcel
New CEO for Whistl
Australia Post proposed price increase to help the operator address losses
USPS: new mailing services price changes to take effect July 13
Citizens Advice: Royal Mail’s unfair price hikes are making post less affordable
Austrian Post: dividend amounts to EUR 1.83 per share
New CEO for Whistl
Australia Post proposed price increase to help the operator address losses
USPS: new mailing services price changes to take effect July 13
Citizens Advice: Royal Mail’s unfair price hikes are making post less affordable
Austrian Post: dividend amounts to EUR 1.83 per share
1
2
3
4
5
Listing image
Listing image
Listing image
Listing image
Royal Mail increases their locker network “due to the relentless growth in online shopping”
Royal Mail: Reaching 90% automation is a key milestone
Royal Mail: customers don’t need to go out of their way to drop off their parcel
Royal Mail to roll out parcel lockers at more than 60 shopping centres and retail parks
Share This