Royal Mail names Keith Jones as head of data
Royal Mail has announced the appointment of Keith Jones as its new head of data strategy.
Royal Mail has announced the appointment of Keith Jones as its new head of data strategy.
Jones, who was previously commercial director at Qbase Data Services, joins Royal Mail to innovate and drive growth in the data market, developing products and services that meet evolving marketing requirements.
Jones has 25 years’ experience in the data industry, including previous leading roles at D&B, Abacus and Acxiom, and his B2B and B2C data and direct marketing solutions experience will help galvanise Royal Mail’s data assets and direct marketing services to deliver increased value to clients and drive growth into the business.
He said: “My focus will be on existing services, understanding the changing needs of clients and assisting their growth. I want to develop closer and mutually beneficial relationships with our partners and other businesses in the data industry to build a data infrastructure which will go on to deliver the benefits of direct marketing across all industry sectors.
“Royal Mail’s brand trust and market reach is a fantastic platform from which to develop a stronger and bigger business. Data is more critical than ever. Sustainability, efficiency and effectiveness are the new mantras for direct mail and data responsibility will be critical in the future.”
Mark Thomson, media director at Royal Mail, said: “We are delighted Keith is joining us to lead our growing data business. He is an experienced and well-known player in the industry and by appointing him, Royal Mail is signalling its intent in both the data space and in broadening its offer to marketers.
“Royal Mail’s data team is integral to our mission to allow our customers to know, target and reach their audiences in the right way and at the right time.”
He added: “Our extensive range of data services and products underpins the power of direct mail as the medium of personalised, targeted, creative and measureable communication that can embrace all five senses and adds value when used in a complementary way with other forms of advertising.”
