GET THE MESSAGE

GET THE MESSAGE. LUCRE EDITED BY DAVID ANDREWS
From EXPRESS ON SUNDAY, April 15th, 2001

“THERE’s no limit to what can be sold through a simple letter box,” Royal Mail
gushed last week in an excitable promotion testifying to the selling power of
unwanted junk mail. It illustrated its point with a picture of a car, TV, saxophone, beach ball and
rubber duck all falling through a letter box (tastelessly dubbed “a small
opening with a big opportunity”). Royal Mail, which was part of the Post Office until the PO’s ill-judged
metamorphosis into Consignia, is fond of hyping the miracles of junk mail. It does, after all, make its money delivering letters. But how much faith does it really have in the tacky envelopes that pour onto
our doormats? One has to ask, because Royal Mail is opening a new “drop-in centre” in
fashionable London W1, to harness the very latest in sales technology:
face-to-face meetings with punters who might be persuaded to send some junk
mail.
EDITION: 1ST
PAGE: 001#001EXPRESS ON SUNDAY, 15th April 2001