Canada propses new pricing plan
Canada Post has submitted a regulatory proposal, in accordance with the Canada Post Corporation Act (“the Act”), to set the domestic basic letter rate (BLR) for letters weighing 30g or less for a five-year period starting January 2010. Canada Post has submitted a regulatory proposal, in accordance with the Canada Post Corporation Act (“the Act”), to set the domestic basic letter rate (BLR) for letters weighing 30g or less for a five-year period starting January 2010.
The BLR would increase by three cents to 57 cents in January 2010, and rise by an additional two cents annually from 2011 to 2014.
“A longer-term solution is needed to ensure that Canada Post can continue to meet its service obligations to Canadians, provide customers with the assurance of transparent and predictable rates, and address Canada Post’s financial pressures in order to ensure it does not become a burden on taxpayers,” said Moya Greene, president and CEO of Canada Post.
The five-year pricing strategy would allow Canada Post to address three specific challenges facing the company: the growing number of addresses Canada Post serves every day; declining letter mail volume; and the urgent need for critical infrastructure investment.
Canada Post delivers to 15m addresses nationwide, and this number is increasing by approximately 200,000 addresses per year. Delivering to these additional addresses added an estimated $26m in 2008 alone to the Corporation’s cost of operations.
While the number of addresses continues to increase, the volume of letter mail each address receives is declining significantly. In 2008, the number of transaction mail pieces handled by Canada Post declined by 87m pieces. The operational cost of delivering to each household is the same regardless of how many pieces of mail are delivered. Finally, Canada Post has an urgent need to invest in equipment and its infrastructure. Much of the mail processing equipment has reached the end of its life cycle, and while the company is making every effort to maintain the machines in working order, the existing equipment has reached its technological and physical limits. The potential for negative impact on service rises the longer they remain in use.
These challenges were recognised by an independent advisory panel in its “Strategic Review of the Canada Post Corporation” report submitted to the government in December 2008. The Panel noted that pricing for Canada Post's regulated products should ensure sufficient revenue and profitability to support financial self-sustainability while providing Canadians with reasonable postal rates. The panel suggested that a significant one-time stamp price increase for letter mail may be required to ensure ongoing self-sustainability.
The impact of this price increase to Canadian consumers would be minimal. If the Permanent™ stamp is purchased in advance of rate changes, there would be no impact. If consumers choose to wait until next year, the proposed BLR increase would represent $1.35 per household in additional postage costs in 2010, based on the average Canadian household purchase of 45 stamps a year.
Small businesses would benefit from a new one-time rebate that Canada Post is offering to offset the initial effects of the proposed three-cent increase in 2010. Small businesses could also mitigate the effect of stamp increases by purchasing Permanent™ stamps.
Large businesses would continue to benefit from incentive rates, which are set lower than the regulated Lettermail rates in exchange for mail preparation work-sharing requirements.
“Our 2010 pricing strategy is intended to better align our revenues with the rising costs of maintaining our universal service obligation,” said Greene. “At the same time, we are looking at ways of reducing the costs of our postal operation in the long term while bringing improvements to customers.”
Key to those long-term efforts are planned structural changes at Canada Post that would transform and modernise Canada’s postal system. With these changes, Canada Post would be able to sort the mail faster and more efficiently and continue to keep mailing costs as low as possible in the future. The Corporation would be able to build a database of “clean” addresses, which would result in less undeliverable mail, improved delivery efficiency and reliability. For Direct Marketing customers, this would improve the return on their marketing expenditures. The Corporation would be able to trace mail more effectively from the time that it is inducted into the Canada Post system, until the time that it is delivered to the ultimate recipient. Canada Post has also been steadily driving cost efficiencies to address the Corporation’s financial challenges. In 2008, the Corporation achieved $240m in cuts to planned expenditures by increasing productivity, leveraging attrition, standardising operating procedures and improving information systems. These cost-cutting efforts have continued into 2009, during which a further $250m reduction in planned costs will be achieved. This restraint program has included a 5% reduction in the management workforce and a reduction of hours worked by approximately two million by the end of June.
Even after the five years of price increases envisioned by the Basic Letter Rate proposal, Canadians would still enjoy one of the lowest domestic BLRs among developed nations based on current trends.
Other rate adjustments for regulated products include a 2-cent increase to $1.00 for letters, cards and postcards up to 30g destined for the USA; and a 5-cent increase to $1.70 for letters, cards and postcards up to 30g to foreign destinations.
Canadians have 60 days to express their views to the Minister of Transport regarding the proposals.
