Pitney Bowes India adopts Vision 2010
Pitney Bowes India has announced the adoption of a growth strategy called Vision 2010 aimed at capitalising the growing opportunities for mailstream solutions in India.
Pitney Bowes India has announced the adoption of a growth strategy called Vision 2010 aimed at capitalising the growing opportunities for mailstream solutions in India.
The aim is to help organisations “who have mountains of communication that flow out, circulate and flow back in everyday, to simplify, manage the incredibly complex flow of mail and documents (both print & electronic) so that its more integrated, effective and efficient.”
Pitney Bowes has been direct in India for almost three years, having entered through the acquisition of mailing division of Kilburn Office Automation but represented in India since 1996 through its various distributors.
As part of the growth strategy, Pitney Bowes will bring some of the proven technologies in mailstream space to Indian market and “empower” employees to deliver customer delight, which it anticipates will result in more satisfied customers and better profits.
A statement reads: “One of the first steps in this direction has been setting up of a national call center for supporting its fast expanding customer base in the country. Even though the company has 19 branches and 15 resident representative locations, its growing and diverse customer base, which is no longer confined to the cities, needs to be able to access support services on a uniform basis. The call centre has also been equipped with a state of art CRM module that enables faster response and issue resolution.”
The company, which already has more than 12,000 customers in India, believes it has huge headroom to expand, as the market is still relatively untapped. “In a market which sees mail volumes of more than 16bn pieces per year, approximately 600m pieces are routed using technology. This means that only 10% of the market is tapped and there is huge potential for growth,” explains K M Nanaiah, MD of Pitney Bowes India. Nanaiah says that while personal snail mail has dropped, the volume of business-to-consumer related mails has gone up substantially.
