Marketing Campaign – Postal service going after small business

The US Postal Service (USPS) has unveiled a new advertising campaign geared
towards small businesses. The USPS commissioned ad agency Leo Burnett to do
two 30-second TV spots. One of the commercials called ‘Bake Sale’ suggests that
small-business owners need not resort to bake sales to raise fund for their
mail expenses. USPS spokesman Dennis Gomes said small businesses represent a huge opportunity for the agency. The TV spots are designed to make small-business owners fully aware of what the USPS has to offer them.
Page 51(1)
COPYRIGHT 2001 Gale Group
CHICAGO SUN TIMES (IL), 26th March 2001

Relevant Directory Listings

Listing image

SwipBox

Focus on the user experience SwipBox is focused on creating the world’s best user experience for delivering and picking up parcels using parcel lockers. Through a combination of intuitive network management software and hassle-free, app-operated parcel lockers, SwipBox delivers maximum convenience to logistics providers, retailers […]

Find out more

Other Directory Listings

Advertisement

Advertisement

Advertisement

P&P Poll

Loading

What's the future of the postal USO?

Thank you for voting
You have already voted on this poll!
Please select an option!



Post & Parcel Magazine


Post & Parcel Magazine is our print publication, released 3 times a year. Packed with original content and thought-provoking features, Post & Parcel Magazine is a must-read for those who want the inside track on the industry.

 

Pin It on Pinterest

Post & Parcel
Aramex appoints Acting CEO as Othman Al-Jeda steps down
UPS to Acquire Andlauer Healthcare Group for $1.6 Billion
DHL Expands Next-Day Medical Express Service
Trump Tariffs: Carriers delivering packages to the US are experiencing significant delays
InPost CEO: We are delighted to strengthen our partnership with Vinted
Aramex appoints Acting CEO as Othman Al-Jeda steps down
UPS to Acquire Andlauer Healthcare Group for $1.6 Billion
DHL Expands Next-Day Medical Express Service
Trump Tariffs: Carriers delivering packages to the US are experiencing significant delays
InPost CEO: We are delighted to strengthen our partnership with Vinted
1
2
3
4
5
Listing image
Listing image
Listing image
Listing image
USPS: new mailing services price changes to take effect July 13
USPS Governor Mike Duncan “played a big role in efforts to create long-term sustainability”
ParcelHero: using tariffs as a tool to achieve economic and political objectives is undoubtedly disruptive to trade
USPS and Customs and Border Protection now “working closely together for the new China tariffs on parcels”
Share This