The mail in 2010
Mail and e-mail growth – US
Physical mail – 2005 slight decrease
Marketing e-mail – 2005 increase
Personal e-mail – 2005 increase
Letter volume growth – domestic service
Region 1995 – 2005
Asia Pacific 3.1%
Africa 4.2%
Eastern Europe 4.1%
Western Europe &
Noth America 2.3%
Latin America 5.4%
World 2.5%
UPU Post 2005
Global mail volumes grew by 1.1% annually from 1992 to 1998
Over the next 5 years, direct mail will likely maintain its 19% market share in the total US advertising mix.
Advertising will shift to more personalised forms by the year 2010:
Segmented – 38%
Mass media – 25%
Targeted – 22%
Interactive – 15%
Total mail growth rate in the US (2.7%) between 1998 – 2000.
