Pitney Bowes launch AddressRightNow
Pitney Bowes has announced the introduction of AddressRightNow online list management service for organisations with small-volume or infrequent mailings. The new online service helps to eliminate inaccurate addresses and updates mailing lists based on the latest change of address information from the USPS.
According to the Postal Service, more than 45m Americans change their address each year. This can make staying connected to customers, members or prospects a challenge, and can lead to delivery delays, customer dissatisfaction, reduced response rates and cash flow, and increased postage costs.
Having the ability to validate addresses for moves prior to the generation of the mail piece reduces costs and enables mailers to meet important Postal Service quality standards. This includes the Move Update Standard, which requires mailers to apply a USPS-approved method on First-Class Mail and Standard Mail that is submitted at discount postage rates. This update must be performed within the 95 days prior to the mailing. Effective January 4, 2010, mailers that do not comply will be subject to additional postage of $0.07 per assessed piece.
The AddressRightNow service can help mailers reduce or eliminate undeliverable mail by updating addresses to incorporate change of address information.
“Mailing lists are the lifeblood of a customer’s mail communications and keeping lists current and accurate can be challenging with frequent moves and postal address changes,” said Mark Pollack, vice president, marketing, US Mailing for Pitney Bowes. “Our new AddressRightNow online list management service can help mailers easily and quickly improve the quality of addresses in their mailing lists, which can lead to improved response rates and reduced mailing costs.”
The AddressRightNow service enables mailers to easily upload mailing lists to Pitney Bowes’s secure Web site in minutes and is available 24/7. Address Verification services scan lists for issues that could lead to undeliverable mail, and help correct addresses and format them according to US Postal Service standards. The AddressRightNow Move Update services help customers identify if anyone in their mailing list has moved and provide up-to-date information for people and businesses that have provided the USPS with their new address.
The AddressRightNow service includes easy-to-use features including auto matching capabilities, which helps mailers quickly identify key address fields in their files during job set-up and can typically process results within minutes.
