USPS expands card offering

USPS is expanding the number of postal branches to sell greeting cards from 500 to about 900. Busy consumers can buy, stamp and mail a greeting card while conducting other Postal Service business under this year-long pilot program launched last fall. By the end of March about 1,500 locations will offer cards.

Offering greeting cards on a limited basis serves as a market test to determine if customer interest is high enough to warrant expanding the program throughout the country, according to Robert Bernstock, president, Mailing and Shipping Services.