Uptake in vehicle tracking according to survey

There has been a significant uptake of vehicle tracking according DigiCore’s Vehicle Tracking Survey 2010, with 55% of companies now using the technology within their fleet operation. This represents a sharp increase from previous research conducted in 2008, which showed a market penetration of around 25%.

In addition, the findings suggest that vehicle tracking has become a valued fleet tool with 96% of operators using the technology stating that it has added benefit to their business.

The Survey reports that improving productivity (41%) is the main reason for adopting vehicle tracking. However, fleet operators are achieving a much wider range of benefits from using the technology with reduced costs (77%), increased productivity (64%), added security (52%), and enhanced fleet and employee performance (51%) the most extensively highlighted.

Meanwhile, the survey also demonstrates that green initiatives still have a relatively low uptake. In fact, only 5% of respondents are implementing Green Band Driving or Eco Routing, with a further 24% currently considering the introduction of these initiatives. However, companies that have implemented Green Band Driving all reported benefits, with reduced fuel bills and reduced emissions.

Tom O’Connor, managing director of DigiCore Ltd, commented: “The adoption of vehicle tracking systems clearly reflects the challenges that fleet managers face. Fluctuating fuel costs and pressure to reduce costs continue to be by far the largest concern for fleet and transport managers, so fleet managers are looking for ways to help better manage resources.

“The findings of the survey support the fact that using a vehicle tracking system can result in a more reactive fleet with increased driver productivity, provide a return on investment and enable the business to have increased capacity to meet demand.”