Deutsche Post delivers first brand effort
Deutsche Post Global Mail, the U.S. subsidiary of Deutsche Post World Net, is rolling out its first-ever brand campaign in an effort to raise the company’s profile against better-known competitors. It may be something of a secret that the German-based mail carrier is the world’s second largest, after the U.S. Postal Service. The new campaign targets businesses that rely on mass mailings, including financial companies, catalog merchandisers and nonprofit organizations. The ads feature a Deutsche Post Global Mail executive at work, describing DP’s services, with the text delivering the details. “Maureen helped our client beat the clock by delivering to 23 destinations in 4 days by offering multiple point posting, direct entry and hand delivery,” reads one ad. The campaign is scheduled to run for a year with ads appearing in several
vertical titles, such as Direct, DM News, Direct Marketing, Catalog Age
and Catalog Success. Brouillard Communications Inc. created the ad.
Billings were not disclosed. Baldor campaign carries powerful message Baldor Electric Co., Ft. Smith, Ark., kicked off an integrated campaign last month designed to energize the industrial motor market. Developed by NKH&W, Kansas City, Mo., the campaign has the message, “Baldor, the answer for an energy-driven economy,” and is targeted at financial decision-makers at industrial companies. The campaign for Baldor’s Super-E motors and adjustable speed drives includes print ads, point-of-purchase displays, a product brochure, CD promotions, PR and a direct mail campaign. The first print ad, running in publications including Purchasing, Consulting and Specifying Engineer, Design News and Industrial Distribution, carries a powerful message: Businesses can easily spend $36,000 a year to run a $2,000 motor, with only 2% of the cost going to purchase price and 98% going to power.
The answer? A Baldor motor.
Billings were not disclosed. Page 10; Volume 86
