Neopost links up with Market Location

Neopost has chosen Market Location to provide ongoing analysis to support its customer acquisition programme. Market Location will profile Neopost’s existing customers to provide a ranked prospect pool of accurate business data. Prospects will be supplied every month after suppressions to drive a high volume mailing programme, telemarketing and sales activity.

Market Location will also deliver consultancy to ensure Neopost optimises the frequency and targeting of its marketing communications, and will manage responses from every campaign, analysing results to improve future activity. All mailing returns will be data captured and fed through Market Location’s call centre for validation.

Nick Washbourne, business development director at Market Location said: “Working with Neopost to improve its data and analytical approach will have a positive impact on the response rates of its campaigns. The process of optimising the frequency of communication, via specific customer segments, will also improve its marketing efficiency, and support the business as it continues to enjoy sustained growth.”