Hybrid mail: The postal renaissance
With hybrid mail snowballing at a huge pace, Post&Parcel looks into a new report on the revolutionary mailing method. Triangle Management Services has published a study of hybrid mail. It examines, not only, its development since its conception, but also its impact on the future, as technological advancement promotes more efficient and environmentally-friendly mailing techniques.
Hybrid mail is a term that has been in use for well over a quarter of a century. Its meaning has evolved and adapted over that period, particularly as the potential of the Internet has begun to be better understood and exploited.
The classic postal definition of hybrid mail assumes digital data being transformed into physical letter items at distributed print centres located as close as possible to the final delivery addresses.
As new forms of communication have developed, so a wider definition of hybrid mail has evolved, which presumes that delivery to the final destination does not have to be in physical form but may be via email, mobile and SMS.
Jarek Przybylski, Research Manager at Triangle Management Services, told Mail & Express Review: “As part of our research for this report, Triangle interviewed a range of technology suppliers, hybrid mail service providers (both postal and non-postal) and potential providers. We have used published information sources and obtained input from a number of experts to provide an overview of a broad selection of hybrid mail service providers and technology suppliers. We believe this is the most comprehensive study published to-date.”
A number of recognised industry experts have contributed to the report, including former Chief Executive Officer at PrintSoft and Associate Director at Triangle, Mark Worsley, Hybrid Mail Consultant for Gemadec SA, Jacob Johnsen, and Managing Director of Document Exchange Network, Walter Trezek.
The report comes in the form of two parts: one provides a strategic overview of the development and application of hybrid mail, whilst the second supplies readers with a comprehensive guide to suppliers of hybrid mail technology and services. Triangle has made both sections available for purchase separately, as well as offering them together as one complete package.
Przybylski continued: “With the extensive research undertaken for this project, the study will provide business critical information for: business and institutional users of mail services; national posts; and hybrid mail service providers – as well as: suppliers to the mailing industry; regulators and trade associations; governments; and industry analysts and consultants.
Worsley said: “We are happy to talk to purchasers of the study regarding bespoke consultancy services. These can range from presentations by senior consultants of the findings of the study to Boards and other management groups, through to looking at the implications for the current and future business strategies of the client.”
Hybrid mail is an exciting development – with traditional mail volumes continuing to fall, and with the industry pursuing viable alternatives, there is no doubt that hybrid mail will be at the forefront of the postal sector’s 21st century renaissance.
If you wish to place an order for the Hybrid Mail Report, or discuss your requirements further, in the first instance please contact or Mark Worsley on [email protected] or +44 (0)78 2530 2032.
For more information on the report, click here.
This article will be published in June 2010’s Mail & Express Review. To subscribe to the industry’s leading quarterly publication, please click here.
