An Post launches postfone
An Post, the Irish national operator, has launched postfone, a new mobile virtual network operator (MVNO). It will provide pre-pay ‘any network, any time’ rates of 20c per minute and 9c texts, a range of easy-to-use mobile phones and accessible mobile services.
An Post’s €2m+ investment in postfone, an MVNO with Vodafone, is the latest addition to the company’s range of financial and communications products and follows last week’s announcement of its deal to provide cash banking services for National Irish Bank customers. The company is targeting a 5% market share for postfone.
An Post chief executive Donal Connell said: “postfone is great news for Irish mobile users. We’re offering customers superb call and text rates in a local, friendly and familiar environment. We’ll provide personal assistance with every aspect of buying a phone and managing mobile phone costs at 300 post offices around the country. Our strategy is to broaden out our revenue base by investing in those areas from which we can drive more business and more profit. This is the way forward for An Post and for our retail network.”
postfone will come on stream at 300 post offices over the Summer months, with heavy marketing emphasis on its no-frills, simple and straightforward rates; easy accessibility six days a week and personal hands-on service for customers wishing to buy a phone, transfer from their existing operator or better manage their credit.
