iPhone app success in Australia
Within hours of being released, Australia Post’s new iPhone and iPad App rose to the top of iPad’s Most Downloaded Free Apps list. The app highlights “customers’ desire to interact with traditional communication channels in a digital way,” the company said.
It allows customers to track postal items, search for a postcode, locate a post office and pay a bill.
Australia Post’s general manager, internet and contact centre, Brady Jacobsen said the launch of the Mobile Website and iPhone application showed a commitment to customers who want to interact with Australia Post’s services, wirelessly.
“This new application, which is free to download via iPad, iPhone, iPod Touch or smartphones will allow customers to look up the address and the working hours of their nearest post office or post box and track a letter or a parcel. In addition they can look up post codes and directly access POSTbillpay services,” he said.
Australia Post says that the successful take-up of postal iPhone apps in other countries is an indicator of its potential in the Australian market.
“When French postal organisation Le Poste launched their iPhone app on 19 April it was downloaded 75,000 times on the first day, so we’re expecting our customers to take to the technology with equal enthusiasm.”
“Currently almost 3% of hits to our website are via smartphone devices and the launch of the mobile website and iPhone application is expected to grow the demand for mobile-enabled services.”
Today, 80% of smartphone visitors to the Australia Post website use iPhone devices.
“This new tool will increase customer convenience for the 50,000 customers that currently access the Auspost website from a smartphone device,” said Jacobsen.
