Royal Mail extends tracked services range
Royal Mail has launched an extended range of tracked services for smaller retailers. More than 1,500 retailers are currently registered to use Royal Mail Tracked, which tracks an item’s progress at every stage from the retailer’s warehouse to the customer’s doorstep.
The service also confirms the successful delivery of a parcel within 15 minutes.
Royal Mail Tracked will now give smaller e-tailers and catalogue companies the option to choose to send delivery updates to consumers by text or email.
The move follows Royal Mail’s implementation of additional service options – including signature on delivery, management reports, and a 15kg weight limit – for large volume retailers earlier this year.
Royal Mail has also launched the Royal Mail Tracked Next Day product for large and smaller volume retailers who want to offer their shoppers an even quicker delivery.
Furthermore, the operator has developed a new despatch management system, Despatch Manager Online, which enables account customers to quickly set up and produce bar-coded parcel labels online.
Gary Winter, head of goods fulfilment at Royal Mail said: “Royal Mail is determined to invest to maintain and increase our share of the growing online retailing sector by extending our range of tracked services to our small and medium sized customers.
“Royal Mail Tracked has plugged a gap in our service portfolio and is essential in building our reputation as the specialist delivery partner of choice.
“The delivery of goods ordered online is a tremendous growth opportunity and we will continue to develop services, like Royal Mail Tracked, which deliver real impact and results to businesses and greater flexibility and certainty for consumers.
“Not only does Royal Mail Tracked deliver 98% of parcels within two days, it also enables consumers to check the progress of their order online so that they can plan for their delivery. This helps reduce the number of failed deliveries because no one was at home to receive the item, improving shopper satisfaction and reducing customer service costs for the retailer.”
This is the latest initiative by Royal Mail to support the online and catalogue retailing sector. It is currently extending the opening times of more than 600 of its busiest delivery offices until 8pm on a Wednesday to aid the collection process.
