Pitney Bowes produces CCM white papers
Pitney Bowes has launched a new series of free white papers on the theme of customer communications management (CCM). The four white papers focus on research conducted by Pitney Bowes amongst B2B organisations in the UK, France, Germany and USA.
Whilst the communication preferences of consumers and consumer-facing firms are regularly analysed, the B2B audience receives far less attention.
The four white papers are as follows:
The personal touch: Investigates whether B2B firms are doing enough to replicate standards of personalisation in the consumer market and identifies the sectors guilty of neglecting customer data.
The challenge of channel choice: Identifies the channel combinations that generate the best response.
Reaching the decision makers: Provides evidence of the continuing importance of direct mail in the battle for customer attention.
Preventing ‘customer churn’: Explores which sectors are most susceptible to customer churn and outlines strategies for customer retention and development.
Ian Davidson, president, GMS Europe, said: “For B2B businesses, up-to-date evidence of peer-group attitudes and best-practice strategy is difficult to obtain – particularly for free.
“This series of papers offers critical insight into the opinions and preferences of today’s B2B decision-makers. We are committed to helping customers grow their businesses – and expert communications will play an essential role. The white papers will help raise issues around business communications and assist in guiding strategies for future success.”
Pitney Bowes regularly publishes thought-leadership documents covering the broad spectrum of communication management issues. The white papers can be downloaded via the company’s website.
