Correos reveals new business plan

Spanish national operator Correos has revealed a new strategy to help the company compete successfully in the fully liberalised market. Business Plan 2011-2014 marks out the company’s ambitions to gain a greater market share in four relevant markets: traditional post, parcels, direct marketing and new technological services.

Correos Group president Alberto Lafuente Félez presented the plan earlier this week.

The Plan will attempt to leverage the strengths of the Group by exploiting the synergies of its comprising four companies: parent company Correos, and also its subsidiaries: Chronoexprés, Nexe Post and Telecom (the new name for its hybrid mail service).

Lafuente said the strategy “is a plan with a clear business and technology approach, designed to serve the interests of customers and the future of the post and its employees.

“We will be a competitive company offering comprehensive and effective solutions, and a postal service of the highest quality to businesses and citizens, without compromising our dedication to public service.”

The operator said that the plan was put in place to ensure the viability of the company and the universal postal service.

“Our goal is to implement the Plan without incurring losses, despite negative forecasts and a drop of 20% in registered mail traffic during the last three years,” added Lafuente.

Correos said it wants to shifts the focus of its business “from products to customers, to offer comprehensive solutions that are simple and tailored to their needs in each market and segment”.

This will take into account the demands of individuals, SMEs and independent, institutional clients, the company confirmed.

“Our goal is to launch all necessary initiatives to make life easier for the customer and deliver what they need – from total flexibility in delivery, to the streamlining and simplifying of admission formalities. We will provide specific solutions for SMEs, self-employed and e-commerce companies,” said Lafuente.