Manchester United unveils new signing
Manchester United has announced a brand new signing to drive its season forward. It has been revealed today that DHL will become the Official Logistics Partner to the English Premier League leaders.
Under the terms of the deal, DHL will undertake a range of logistics services on behalf of the UK football club.
It was confirmed that the contract will last for three years; however the financial terms of the agreement were not disclosed.
David Wilson, senior vice president sales, DHL Express (Europe) said: “This agreement adds another world-class property to our wider portfolio of global logistics partnerships.
“Teaming up with prestigious partners such as Manchester United reflects our ability to provide unparalleled logistics services for quality-focused customers across the industry.”
DHL said the agreement will provide the opportunity for a number of integrated B2B and consumer marketing activities and events. This will include digital advertising perimeter boards, match day programmes, the club’s website and selected events at Old Trafford, Manchester United’s stadium.
Manchester United’s chief executive, David Gill, was delighted upon announcing the deal: “DHL are a globally recognised organisation and their commitment to excellence and high standards makes them an ideal partner for Manchester United.
“I’m delighted to welcome them to our family of sponsors and look forward to the opportunities this partnership will create,” he said.
In addition, DHL said it will work with the Manchester United Foundation. The operator confirmed it will contribute to a series of programmes to improve the lives of vulnerable young people in local communities.
Phil Couchman, who was appointed managing director of DHL Express UK & Ireland earlier this week, said: “By partnering with Manchester United we have teamed up with a brand whose international footprint mirrors our own.
“A major part of our business is to help businesses grow by offering them an efficient and effective international offer.
“The way that Manchester United has grown from humble beginnings formed by a group of railway workers into a worldwide brand with 333m followers shows how small businesses can emerge into world leaders.”
Manchester United’s commercial director, Richard Arnold, praised DHL’s “like-minded business approach”, noting that he was impressed with the company’s track record in sports sponsorships. He added he was “excited” at the opportunities the partnership will create.
Currently, Manchester United sit top of the English Premier League and take on local rivals Manchester City at Old Trafford tomorrow lunchtime (Saturday).
