DHL steps into the fast lane with IndyCar link-up
Staff and guests at DHL’s regional headquarters in Plantation, Florida, took a first look at the new Andretti Autosport IndyCar today. The DHL-branded vehicle was unveiled at a special ceremony celebrating the logistics company’s deal to become co-primary sponsor for the team for the 2011 IZOD IndyCar motor racing series and future championships.
The #28 car, set to be driven in the racing series by Ryan Hunter-Reay, bears the red-and-yellow branding of DHL, which is the official shipping and logistics provider for Andretti Autosport after signing a multi-year sponsorship deal last month.
Hunter-Reay, who won last year’s Long Beach Grand Prix in his first year with the team, and team owner Michael Andretti were on hand to meet with DHL employees and guests, sign autographs and show off the new 3.5-litre V8 today at the DHL campus.
The vehicle can achieve a maximum speed of about 240mph and accelerate from zero to 100mph in 4.5 seconds.
DHL said it was a “true representation of the attributes that DHL and Andretti Autosport live and breathe every day”.
The company will also be sponsoring the car driven by the team’s newest member, Mike Conway, who was signed on February 1.
Christine Nashick, vice president of marketing at DHL Express US, said: “The speed, reliability and dedication exemplified by Andretti Autosport, Ryan Hunter-Reay and the DHL IndyCar team are truly an ideal fit with DHL.”
The IndyCar series officially gets underway in Florida later this month, with the Honda Grand Prix of St. Petersburg on Sunday, March 27.
As part of its sponsorship, DHL will have VIP hospitality platforms at events, image and advertising rights and the opportunity to provide shipping and logistics services to support Andretti Autosport’s global operations.
