Deutsche Post DHL sets green goal for FIFA Women’s World Cup

Deutsche Post DHL has been delivering tickets for the FIFA Women’s World Cup 2011 through its GOGREEN service. The operator confirmed that the carbon emissions from all shipments of tickets will be calculated and offset through acknowledged climate protection projects.

As the official mail partner of event, Deutsche Post has been delivering tickets both within Germany and internationally.

The tournament – taking place in Germany – kicks-off on Sunday.

“The Women’s World Cup is going to be an exciting event and I’m happy that we’ll have the opportunity to employ our GOGREEN service to make this event more environmentally friendly,” said Rainer Wend, head of corporate public policy and responsibility at Deutsche Post DHL.

Deutsche Post is an active sponsor of national-level soccer in Germany. Since 2009 the company – headquartered in Bonn, Germany – has partnered with the DFB (German Soccer Association), becoming an official premium partner of the German women’s national soccer team and a partner for the men’s DFB Cup.

The company is also a “National Sponsor” of the FIFA Women’s World Cup this year. FIFA’s project “Green Goal” is aimed at making the Women’s World Cup 2011 as environmentally friendly as possible. Beyond the environmentally friendly GOGREEN service, FIFA is also tapping into renewable energies, using reusable cups and serving organic foods.

Steffi Jones, president of the Organising Committee of the World Cup, said: “We have already sold more than 680,000 tickets, which, of course, need to be sent out to the fans. Mailing the tickets has an impact on the environment, and we try to reduce that impact as much as possible through these types of projects and partnerships. It puts us on the path toward making the World Cup a major sporting event that is environmentally friendly.

Deutsche Post DHL’s GOGREEN service can be combined with all products and services for which carbon emissions data can be fully calculated and offset. Emissions are offset by purchasing carbon credits for climate protection projects, providing both businesses and consumers with an opportunity to help protect the environment.

GOGREEN methodology is reviewed and verified annually by the world’s leading independent certification organisation, the Société Générale de Surveillance (SGS) in Switzerland. Last year alone Deutsche Post DHL sent 1.7bn items carbon neutral both within Germany and internationally, offsetting more than 82,000 metric tons of CO2 for our customers.