Royal Mail to launch £10m campaign for first-class post

THE Royal Mail is to launch a £10 million campaign to encourage people to use first-class post this Christmas. Royal Mail is facing competition for the first time and is looking at new strategies to boost its revenue, says the journal Marketing. It is also considering the introduction of an inter-city mail delivery service for 15p, evening deliveries and allowing customers to collect their post from a designated outlet.

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Post & Parcel
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