Hermes Germany launches loyalty programme for parcels

German parcel delivery company Hermes Logistics Group has launched a new loyalty programme to reward customers for using its services. The Hamburg-based company is offering loyalty points for every euro spent on shipping packages, via German’s largest loyalty card provider, Payback, including items shipped from its 14,000 outlets in Germany.

Points earned through the Payback programme can be redeemed for various merchandise at the Payback website, or as vouchers.

The programme applies to the shipping of all parcels, up to the XXL-Packet size, and requires customers to register on the Hermes Payback website. Points will then be applied for every parcel shipping purchase.

About one in 10 German households have a Payback card already, with EUR 160m worth of points awarded last year.

“Working together, we will raise our profile among the 20m active Payback users, who are a very attractive target group,” said Frank Iden, CEO at Hermes Logistics Group.

“We will also provide Hermes customers with added value and a further incentive to send parcels or packets with us,” added Iden.

Along with the loyalty programme, Hermes said it was planning other joint projects with Payback, and anticipated working closely together with its new partner to the benefit of both companies’ customers.

Bernhard Brugger, CEO Central Europe for Payback, said adding Hermes as a partner would increase the attraction of the Payback programme for consumers. “Hermes fits particularly well in our circle of partners, because of its renowned service quality,” he said.

The new loyalty programme comes just two weeks after Hermes Logistics Group launched a new flat-rate parcel service for small packages.