Hermes Germany campaign offers e-commerce delivery guarantee
Parcel carrier Hermes Germany is seeking to attract new e-commerce customers with the offer of a guaranteed two-day service for their first month of deliveries. The company is running a two-month advertising campaign to offer the pledge that new e-commerce customers signing up between 6th July and the end of August can get their money back when shipments within Germany are delayed.
The guarantee pledges to deliver items within two working days, not including repeat delivery attempts, and is offered on shipments for the first month of a new customer’s service.
Hermes, owned by catalog retail giant Otto Group, said its campaign highlights the need for performance in delivery services, a “critical success factor” for Internet retailers where fast and reliable delivery is can be “decisive” to entice repeat business.
The campaign pushes the company’s business-to-consumer ProfiPaketService offering, a web-based shipping solution tailored mainly for traders sending more than 300 packages, and up to five-figure volumes, each year.
Hermes Germany hopes its advertising campaign raises awareness of its estimated two-day delivery time for the e-commerce service
Hermes said the two-day estimated delivery time was part of the service package, but this is not well known within the market.
Accelerate
“With this campaign we are promising our customers delivery within two days, with a money-back guarantee,” said Frank Iden, the Hermes Germany chief executive. “With the publicity drive showing what we can do with the ProfiPaketService, we will accelerate our acquisition of new customers.”
Hermes is using Hamburg-based advertising agency KNSK and Düsseldorf-based Annalect Group for the campaign, which will feature in online media including titles like Frankfurter Allgemeinen Zeitung, Financial Times Deutschland and Manager Magazin, along with subject-specific websites and a presence on eBay.
Hermes claims to deliver one in three business-to-consumer parcels in Germany, with a workforce of about 13,000 employees handling 266m items a year, generating an annual revenue of around EUR 860m.
