Philippines Post to boost delivery quality in Manila
The Philippine Postal Corporation is consolidating its mail processing activities for the Manila area within its facility in Pasay City. The company, which is in the middle of a rebranding exercise to improve its image – with its “PhilPost” brand becoming “PHLPost” – said this month that transferring its Metro Manila Distribution Center to a better site would improve delivery service quality.
PHLPost is moving its metropolitan processing to its Central Mail Exchange Center in Pasay, one of the main cities within the Metro Manila region, which accounts for most of the country’s mail.
The move to the 7,000 square metre site on Airport Road should reduce delivery time and improve processing speed for mail in the metropolis. It will also mean a more strategic location for bringing in domestic and international mail for Metro Manila.
Postmaster general Josefina Dela Cruz said the transfer will help cut delivery time by at least a day, and that she hoped it would also help eliminate mail losses and delays.
“We have started to introduce several new programmes that will ensure more efficient processing and sorting of mail to effectively serve the Filipino people,” said Dela Cruz, who took over as postmaster general 12 months ago.
PHLPost said head office would keep tabs on the volume of work and efficiency of operations at the Central Mail Exchange Center with daily monitoring, although the company is advising customers not to enclose money or valuables within mail to avoid unnecessary delays.
Rebranding
The company’s rebranding campaign has been running for the past few months, added a new tagline to its new PHLPost brand of “You Send. We Deliver.”
Along with the rebranding, the company said it has started various innovation projects to improve the way it provides services for customers. The company is undertaking a rationalisation of its retail network to ensure availability of postal services in most parts of the country, and it has begun offering payment services for utilities including electric, water and telephone companies.
While mail volumes are falling because of e-substitution, PHLPost is aiming to strengthen its position in logistics, delivering more products, parcels and cargo.
Postmaster general Dela Cruz wants the company to become a market leader in bulk cargo and forwarding, eyeing “immense potential” in the international shipping market and ecommerce.
