Post Office launches new integrated advertising campaign with Dare
The Post Office has launched a new integrated advertising campaign as part of a drive to raise awareness of the breadth and depth of its products and services.
TV adverts – which will run across all terrestrial channels – debuted on Sunday 14 October. The adverts will be supported by an outdoor and digital poster campaign across the UK, including 19 transvision sites in national railway stations and 18 digital escalator panels in London Tubes.
Developed by advertising agency, Dare, the campaign focuses on the Post Office’s range of services including travel money, broadband and insurance.
Stewart Fox-Mills, head of marketing for the Post Office, commented: “Through this campaign we want to surprise people and show just how much the Post Office has developed and grown its services to ensure they are relevant to meet today’s customer needs.”
Dare’s John Owen added: “The Post Office asked us to develop an integrated campaign which revealed just how much their services touch, and help meet the needs of, modern day life.
“Through working closely with the Post Office Marketing team we’ve developed a campaign which not only highlights their wide range of channels and services, which translates equally well across traditional and digital media.”
