FedEx expands award-winning SenseAware monitoring service
FedEx has expanded and upgraded its award-winning critical shipment monitoring service, SenseAware, into Canada, the UK, Australia and Singapore. The service was launched as SenseAware 1000 back in November 2009 for customers in the United States, using GPS technology and a multi-sensor device that travels inside shipments to monitor environmental conditions in near real-time, reporting data via a web-based platform.
FedEx said this week that as well as now opening the service to customers in four more key markets, it has launched the second generation of the technology, SenseAware 2000.
The service now offers improved cellular connectivity and longer battery life, as well as more accurate information on shipments.
Carl Asmus, the fedEx vice president of market development for FedEx, said: “Our customers now have more actionable intelligence at their fingertips to make informed decisions and identify opportunities to improve their global supply chain, a tremendous value for any business.”
The FedEx SenseAware service won the Innovation Award at this year’s prestigious World Mail Awards.
Monitoring
FedEx said it is working on making the SenseAware service available to customers in more countries beyond the US, Canada, the UK, Australia and Singapore
The SenseAware technology is designed to monitor single shipments or large palletised shipments kept at temperatures ranging from -80°C to 60°C (-112°F to 140°F), but customers can choose what kind of environmental data is collected during a shipment journey.
For ground shipments, SenseAware customers can set up a “geo-fence” mapping out an expected route for the shipment, so they will be alerted if the shipment deviates from the planned route, if the shipment is off pace or if an expected event on the journey does not happen.
The service is now available on a growing list of air and ground transportation carriers, FedEx said, allowing customers to use SenseAware while meeting their own specific needs.
As well as the FedEx network itself, the service can be used through carriers including Delta Air Lines, Southwest Airlines, United Airlines mainline jets, and also various third party ground carriers.
FedEx said beyond the US, Canada, the UK, Australia and Singapore, it was intending to expand the service further internationally.
“SenseAware provides unmatched visibility and insight into global shipments, which is especially important in this increasingly complex global business environment,” said Asmus.
“Our international expansion programme is allowing us to better serve customers by providing access to markets where our customers have a need to monitor their supply chain.”
