DM spending set to grow, says Bellwether Report

Companies setting new budgets in the third quarter of 2001 revealed that spend on direct marketing was set to grow at a faster rate than all other market ing activities, according to the Bellwether Report. published late last year. Nearly three times as many companies (46%) report ed a rise in next years budget spend on direct marketing as those that reported a decline (16%).

Many companies cited a preference for direct, mail over media advertising.
Meanwhile, while a modest downward revision to current direct marketing budgets was recorded in the same period, it was considerably weaker than for all other marketing activities, with the exception of internet spend.