Deutsche Post launches direct marketing centre

Deustsche Post in co-operation with the German Institut fur Marketing, has founded the Centre for Interactive Marketing and Media Management, in Munster, Germany.
The research centre will promote research and education in interactive marketing and media management, with particular emphasis on direct marketing.
It will concurrently serve as a platform for the concrete presentation of direct marketing opportunities and methods to the marketing decision-makers of tomorrow.
Various focal points for research have meanwhile been identified for the coming years.
Central to the research should be customer loyalty management, aided by direct marketing, and direct marketing controlling. Besides theoretical research, studies will be carried out in selected fields.