Royal Mail set to offer 'DIY' mailing plan
Consignia is planning to launch an online DIY direct mail service for the small business market, which it claims cannot afford to employ a direct marketing agency.
Royal Mail denies the move brings it into conflict with direct marketing agencies, maintaining that the UK’s 2.8 million small businesses are not being reached by the agency market.
A tender has been released by Consignia, asking for an agency to develop the Web-based service, provisionally called DM online, that will allow businesses to design campaigns and download them.
Intended to make using mail media easy, the site is expected to provide access to targeting and distribution data, different creative designs, data profiling, out-housed mail related services and links to fulfilment houses.
Mail Media Centre director Tim Rivett says: “There is nothing behind this development – if people wanted to do significant amounts of mail they would go to an agency.”
The site is expected to be running by October.
