Royal Mail seeks Union with Mailing Houses

Royal Mail is aiming to develop closer relationships with the UK mailing house sector by launching a new scheme encouraging them to promote the medium to advertisers.

The Mailing Agents Programme is part of continued efforts by Royal Mail’s Media Markets division to stabilise the relationship it has with mailing houses and establish its commitment to backing the mail medium in the face of increasing competition.

Around 300 mailing houses have been invited to join the free scheme, by offering a commission rate for new business won from referrals and for successful new marketing ideas.

Members will also have access to Royal Mail advice, tools and market information. Royal Mail managing director of Media Markets Adam Novak says: “The Mailing Agents Programme has been created to assist those mailing houses wishing to take a more active role in growing the mail’s share of the advertising market.”

CCS Direct Mail general manager Lorraine Turner states: “We already advise our clients of the most cost-effective way to produce a mailpack, it will be great to be able to advise them of the most cost- effective way of having it delivered.”

Royal Mail has shortlisted Tequila, Triangle, Billington Cartmel and incumbent Claydon Heeley Jones Mason for its sales promotion account, which covers services such as Special Delivery.